Accelerating Retail Banking Growth: Digital Sales & AI Marketing for Emerging Markets Masterclass
Digital sales and AI marketing built for emerging-market retail banks — lead generation, conversion and retention that hold their own against fintech competitors.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Emerging-market retail banks are watching fintechs win customers with a fraction of the branch network and none of the legacy sales habits. Pushing product harder is not the answer; rebuilding the sales and marketing engine around data is. This masterclass takes retail banking teams through value-based selling, integrated digital campaign design and AI-driven engagement — including voice bots and automation for lead generation, conversion and retention — with the regulatory and ROI discipline a bank must keep. The cohort works through the full sales process, live campaign builds and CRM-driven retention plays tuned to emerging-market dynamics.
What you will do
Who attends
- Heads of retail and digital banking
- Heads of strategy, marketing and digital marketing
- Product sales and business development managers
- Payment gateway and channel management leads
- Risk, compliance, operations and technology teams supporting the sales engine
Programme agenda
Built for the decisions no textbook prepares you for
I.The modern retail sales engine
- Sales and marketing strategy for emerging-market retail banking
- Assessing customer financial needs and shaping tailored propositions
- Direct and personal selling techniques across the external sales process
- Value-based selling and the FAB communication structure
II.Digital campaigns that convert
- Designing integrated digital marketing campaigns for acquisition
- Channel selection and conversion-path design
- Regulatory and legislative requirements on sales and marketing
III.AI-driven engagement
- Customer segmentation, targeting and personalisation with data analytics
- Voice bots and automation for lead generation and service
- Retention and lifetime-value strategies through CRM
IV.Performance and ROI
- Cross-sell and upsell plays built on data-driven insight
- Measuring conversion, acquisition cost and campaign ROI
- Building the performance-optimisation routine
Frequently asked
Who should attend this digital sales and AI marketing masterclass?
It is built for the teams that own retail growth in emerging markets: heads of retail and digital banking, strategy and marketing leaders, product sales and business development managers, and payment gateway and channel leads. Risk, compliance, operations and technology teams supporting the sales engine also benefit directly.
What does the programme actually cover?
The masterclass works through the full retail sales process — value-based selling and the FAB structure included — integrated digital campaign design, and AI-driven engagement with voice bots and automation for lead generation, conversion and retention. CRM-driven retention plays, regulatory discipline and campaign ROI measurement run throughout, all tuned to emerging-market dynamics.
Is the masterclass available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your bank’s markets, channels and sales organisation. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
Who teaches this
Practitioners, not presenters.
Led by practitioners who hold, or have held, the seats this programme prepares you for: group treasurers and heads of asset–liability management, chief risk officers, heads of credit and capital management, and former central-bank supervisors who examined the very frameworks they now teach. Between cohorts the same people advise banks on those frameworks, so what you learn is what is being defended in front of boards and regulators today.
What the bench brings
- Commercial and corporate banking process design
- SME banking: organisation, products and credit
- Digital and agency banking, channels and payments
- Product development and financial marketing
- AI and machine learning applied to financial services
- Data science and big-data practice
Where they have practised
Current and former practitioners — people who hold the seat today alongside those who have held it.
Sectors: Banking & financial services · Technology & fintech · Insurance
Regions: Africa · the Middle East · Europe · Asia · the Americas
How they teach
- Live case studies from real institutions
- Worked exercises on realistic bank data
- Regulator-style challenge sessions
- Group problem-solving on realistic institutional cases
- Knowledge checks and a personal action plan
Cohorts are kept small so every exercise is worked on the participants’ own situations — in person or live virtual.
The faculty profile for your cohort is sent with the full agenda and the next dates when you enquire.Request brochure →
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 09 · East Africa
Five gaps, five fixes — the data that reset an SME strategy
The most disciplined credit book in the market had to become its most accessible. The data showed exactly how.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.